To hide or publicize is the question. Some people are so desperate to get publicized that they end up doing the most awesome (used in the negative sense here) things. Guinness Book of Records comes to mind. Then there are people of Allah, our protectors against love of fame-by the Grace of Allah Most High. Dr Nadir Ali Khan Sahab (DB)'s name found a mention in a magazine. When he was told about it he asked as to why his name is being publicized while he wants to remain unknown? The finer point here is that in its written form the Urdu word for