There was a
post about a blogging term, namely, pingback. Nothing spiritual about it. It was needed and therefore defined before its use. And then that post became the one with highest hits. If you search for pingback in blogs then that post is picked up on the first page of search results. There is admonition in this for us. World is the big turn on for the world. Lord Most High? Well He can be left for the weak and old.